A Mormon on the web dating solution set to introduce later this present year has received notice through the Church of Jesus Christ of Latter-day Saints’ solicitors asserting that the church exclusively has “Mormon” and pictures associated with Salt Lake jdate City temple.
Lawyers representing the Church of Jesus Christ of Latter-day Saints are arguing that Mormon Match cannot lawfully make use of the term “Mormon” or show photos for the church’s temple on its paraphernalia. | (Photo: DateAMormon.com)
The house web page for “Mormon Match,” which enticed 1,000 singles from significantly more than 25 countries to sign-up within its very first 48 hours, features a backdrop featuring the temple and a verse from 3 Nephi 14:7, a passage based in the Book of Mormon.
Robert Schick, of Intellectual Reserve Inc., who represents the Mormon church’s trademarks, argued that the dating website has no formal reference to the LDS and therefore, no claim to make use of its language or pictures.
“We think we’re well inside our rights to guard both the usage of the title regarding the church plus the image regarding the Salt Lake temple and also to make clear that the plaintiff’s company doesn’t have connection whatsoever to your church,” Schick told The Houston Chronicle.
Jonathan Eller, whom co-founded Mormon Match with Matthew LaPointe, defended the company that is texas-based utilization of the Mormon title and stated he had been perhaps not wanting to select a fight together with his church.
“Everyone loves the church,” he stated. “I’m hoping we are able to started to an arrangement that is mutually beneficial. I do not might like to do any injury to the church.”
Nevertheless, because the LDS’ first notice, Mormon Match has filed case against the church, for the “clandestine” techniques with which Eller states it utilized in its try to remove of their web site.
The online service that is dating went into issues whenever Eller attempted to trademark the website’s logo, based on their nyc lawyer Sid Rao. The LDS church directly reached off to Mormon Match’s information web hosting company “and demanded it is power down, while simultaneously declining to answer any communication from him or Eller. on April 4, the afternoon ahead of the business had been set to argue its trademark instance contrary to the board”
The lawsuit surrounds if the church has exclusive ownership over the phrase Mormon, or if the relationship solution may use it on its web site.
An ability to create and find parties “wherever you are in the world,” mandatory profile pictures, anonymous browsing and no advertisements while other Mormon online dating sites already exist, Mormon Match’s selling points include profiles actually being reviewed by LDS singles.
“Our Mission, and our passion, is always to produce and continue maintaining a network of lds singles and also to assist them to locate their eternal friend,” the website defines it self on its Facebook web page. “However, we wish a whole lot more than an easy site that is dating. Mormon Match will serve to bolster testimonies, increase Faith in the Lord Jesus Christ, make possibilities for solution, and also a forum to generally share the gospel and just have time that is good like-minded individuals.”